What Does Flipkart Assured Mean?

What does Flipkart Assured mean? You may have asked this question many times whenever you come across a product on Flipkart that contains an F-Assured badge. Well, the Indian giant e-commerce company; Flipkart has introduced this badge for products that are high quality and can be delivered faster than normal. Generally, this hallmark indicates the product strength and performance, it ensures that your purchase will be worth it.

Online shopping in India in 2020 has become common which was not 3 or 4 years ago. People in India now prefer shopping online than going to the market and buy their thing. As shopping online has a lot of benefits, slowly and steadily, elders have started to finally shop online from platforms like Flipkart. And it has happened because of the trust that the company has built through its various campaign.

What Does Flipkart Assured Mean?

When online shopping was new in India, Flipkart had released a hallmark of trust for products called F-assured. It was one of the campaigns to build trust in online shopping, specifically on the e-commerce company Flipkart. Having an F-Assured hallmark on any product means that it has qualified by the 6 strict quality checks. Hence, the product is high-quality and ensures speedy delivery.

All products with Flipkart Assured badge mainly sold by their best sellers across India. If you check the seller page of any F-assured product, you will find a good rating as well as good reviews. These sellers’ reviews are unbiased and only given by customers that purchase the product from the seller through Flipkart. The company has also set some parameters for sellers to have an F-assured tag. Once they fulfill that, Flipkart shows them trust by giving the badge.

It is recommended for all of you to buy products only with an F-assured tag since its promise original product and secure & fast delivery. But it doesn’t mean that a product without the F-assured tag isn’t good. Flipkart has availed this assurance for products in key categories and F-assured products worth more than Rs.500 will be delivered without shipping charge within 2-4 days.

Benefits of Flipkart Assured

Flipkart Assured Benefits

There are many benefits of buying products from Flipkart with an F-assured tag. When you are shopping online, there is a risk because you’ve not checked the product physically before ordering. And so, it could be wrecked or all well. To put trust in online shopping, Flipkart put an F-assured tag on several products that are thoroughly checked and are high in quality. Here are why F-assured products are great and their benefits.

6 Strict Quality Checks

All products on Flipkart under the F-assured tag goes through 6 strict quality checks between storage to packaging. At every stage, quality check specialist test products from all sides. Depending on the product, they use various testing equipment to check the product. For example, if it is an electronic device then it is checked through hand whether it’s working or not, components are well functioning or not, etc.

These strict quality checks ensure the products delivered to customers only in high-quality, regardless of where they are shopping.

Safe Packaging

Flipkart follows solid packaging guidelines that promise safe package delivery even after the tough transit. They precisely choose packaging substances according to the product type and package it well to ensure zero damage to the product inside the package. In order to achieve that, they use a couple of popular packaging items i.e Plastic, Cardboard, Cork, Polyethylene, etc.

Their packaging guidelines ensure the product delivered to customers stay in the same condition as it was when it left the storage warehouse.

Very Strict Seller Guidelines

Since Flipkart Assured tag given to products based on high quality, sellers who have got approved for the tag requires to adhere to the quality standards set by Flipkart. It overall helps maintain the popularity & quality of products with F-assured tags and customers continue to buy them since it delivers value.

Free & Fast Shipping

Flipkart Assured products worth more than Rs.500 offers free shipping as well as a fast delivery (in 2-4 days). On daily basis, Flipkart delivers lakhs of products across India in 2-4 days. If you live in popular cities like Delhi, Kolkata then the ordered product is likely to be delivered even earlier since the majority of Flipkart’s storage warehouse is not far away from them.

Is Flipkart Assured Good for India?

Flipkart Assured

Flipkart, no question that it has made impactful decisions in history regarding e-commerce and online shopping. It was one of the e-commerce company that introduced Cash On Delivery. This decision made a lot of people in India to attract the new online shopping trend. Similarly, it has also introduced the No cost EMI payment method which allowed many Indians to order their dream products without much worrying about the payment since No Cost EMI enables them to pay in monthly installments.

Flipkart Assured is a next step towards the growth of the e-commerce platform, particularly Flipkart. It is going to change the whole scenario of online shopping because it offers convenient shopping for high-quality products. Gradually, more and more products will get listed under Flipkart Assured as new products will come that meet the parameters, hence Indians will have more options for buying high-quality products.

Flipkart Assured FAQs

Here, we are going to answer the most frequently asked questions regarding Flipkart Assured mean. If your own question doesn’t get covered, you can ask us directly using the comment form below.

What is Flipkart Assured?

Flipkart Assured is a badge of assurance for products listed in Flipkart. It ensures two things; High quality and fast product delivery. It is basically a sign of trust from Flipkart for products, Flipkart Assured products are delivered to customers carefully. Products under this tag go through strict checkings and then packaged & delivered to ordered customers cautiously.

Where are Flipkart Assured products stored?

Flipkart offers warehousing services for sellers to send the ordered product for further processing. Flipkart Assured products stored in Flipkart’s owned warehouses where the products are verified and dispatched for delivery. The company has several warehouses (or Fulfillment Centre) across India where the products are stored with care.

Customers needs to pay a fee to use Flipkart Assured?

Nope. It is not like a prime membership plan. It automatically appears to products based on an Algorithm developed by the Data scientist based on research. Flipkart Assured is a free program made for easily identifying trusted & most high-quality products. Anyone can shop products with a Flipkart Assured badge without paying any additional fee.

What is the meaning of Flipkart Assured in Hindi?

The meaning of Flipkart Assured in Hind is,

“फ्लिपकार्ट एश्योर्ड फ्लिपकार्ट में सूचीबद्ध उत्पादों के लिए आश्वासन का एक बैज है। यह दो चीजें सुनिश्चित करता है; उच्च गुणवत्ता और तेजी से उत्पाद वितरण। यह मूल रूप से उत्पादों के लिए फ्लिपकार्ट से भरोसे का संकेत है, ग्राहकों को फ्लिपकार्ट एश्योर्ड उत्पादों को सावधानी से वितरित किया जाता है “


Flipkart Assured is an important badge that describes the product quality and overall strength. It gives us trust that the product we are buying is high quality and will be delivered to our home safely. As products under Flipkart Assured go through strict checkings, there is a surety that you will get a well verified original product.

So, I hope now it’s pretty much clear to you about the Flipkart Assured mean? If so, share it with others who are confused about it. If you have any further questions regarding this topic, comment down below and also let us know your thoughts.

I'm passionate about technology, apps, and gadgets. I started Rogtechs as a Tech guide site in 2018 to share my experience and knowledge to help people.

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